THE MELT: Rebrand

The Melt is a grilled cheese restaurant chain in San Franciso.

A grilled cheese is the ultimate comfort food and mom's are the ultimate makers of comfort food. Using their current logo, we added a strong mom voice to The Melt's brand through new packaging, in-store experience,  and magnets strategically placed around San Francisco.

Copywriter: Lindsey Zimmerman

Packaging & receipt with a hand-written note from The Melt: 

In-store poster where customers can choose how their sandwich is cut:

Resusable Lunch Bag Rewards Program — When you bring your Melt lunch bag, you receive a free cookie with your sandwich:

Ambient mom-ism magnets to drive people to the restaurant: