This past weekend I visited Los Angeles to celebrate my cousin's recent engagement (congrats Eliza and Zack!). Having never been to that part of California, I was eager to explore.
This is the first trip I've taken since I started school and I was amazed at how much I was able to learn about LA through the typography. The city is filled with beautiful 3D script, which, combined with the architecture, exudes a very retro feel. The local library features a stark white sign against a rigid stone exterior. Apartment buildings are named and decorated with elaborate scripted signs.
Part of living in LA is driving everywhere, so I couldn't capture every great example on film. But I think you'll get the idea in the pictures below. Many thanks to Spencer for being a great host and tour guide!
The challenge this week was to explore type as identity. We each collected logos that use typography as the basis for their branding. It's impressive to see how a company name can reflect the personality of the brand without an added graphic.