type sketchbook: 10.19.11
Wednesday, October 19, 2011 at 8:45AM There is no shortage of agency work I love coming out of the city of Chicago. This week I wanted to highlight one agency in particular, Grip Design. Grip boasts a wide array of clients including Bluefly, Chase, and Girl & the Goat.
The work I chose to highlight exemplifies the agency's spectrum of capabilities and design. The typefaces used for Death's Door spirits convey its handmade and organic nature. Side-by-side posters for Northlight Theatre are a clear example of the brand's versatility. Personally, I'm drawn to the playful elegance of the type in The Society of Typographic Arts (STA) Archive10 campaign.
Check out more of Grip's work in their awesome short. And if you ask me, the 7th Annual Eating Competition should be churros. Or corn dogs.
For this week's sketchbook challenge, we had to document our mood at a consistent time each day and typeset our name in a typeface to represent each emotion. Not the easiest of tasks but it forced me think about the message of each typeface.
Chicago, Grip Design, sketchbook, typography