What to do with an idea

When you have an idea, what is your first instinct? Hoard it? Make sure every detail is worked out before telling someone? Decide it's no good and move on? The Post Family wants you to share it.

As a society, our first instinct is not to share. We fear that someone will steal our idea (if it's good) or ridicule it (if it's bad). The Post Family says - so what? Collaboration is fundamental to them, a group of seven guys with an array of skills who come together and make stuff.

They spoke at the recent Creative Mornings and called this The Age of Sharing. Together we must "engage, collaborate, give back, and let go".

It is definitely a challenge to let go of a an idea, but it's essential to growing creatively. Chad Kouri had some good advice: "stop filtering yourself, stop picking and choosing, and [sharing ideas] becomes natural".

I'll be sure to let you all know when I have one.

a holiday spot i want to see again

A couple days ago, Creativity highlighted the holiday spot below for John Lewis, a Great Britain department store. The way Christmas has been romanticized is heart warming and smart.

It's nice to see a well directed idea instead of another person named Nick dressed as Santa Claus.

Agency: Adam & Eve

Client: John Lewis

Director: Dougal Wilson